In today’s tech-savvy world, one of the top marketing techniques that also happens to be one of the most effective is something called, content marketing.
In real estate terms, content marketing can range from how-to videos, first-time-buyers guides, the latest news on the market, etc. Basically anything that gives a customer a reason to be interested in what you have to offer. Content marketing generates more traffic to your website, creates trust between yourself and the consumer, and increases your following.
If you are new to content marketing, or you have been regularly practicing it in your business, below are three simple steps for you to follow in order to get optimal results.
Does your website look and feel up-to-date? If not, then it might be a good time to start updating all of your content. Fix any broken links, and keep all of your numbers and statistics current so your consumers can build their trust in you based on reliable information. Make sure all of your content accurately represents you and what you have to offer.
Once you have everything updated, now it’s time to create something new. Remind yourself who you are marketing to. Is your key market single-family homes? Apartments? Pet owners? College students? No matter what it is, give them answers to questions they might have. If your properties are pet-friendly, try creating a video detailing the Top 5 Recommended Dog Breeds for Apartment Living. How about a blog post that gives advice to first-time pet owners.
If you are not the creative type, then consider putting up testimonials of very satisfied customers that have had a very positive experience working with you. Take advantage of any opportunity that allows you to display your real estate knowledge and expertise.
Now this is what all of that Updating and Creating you have done has lead up to, By utilizing the power of social media, you are able to project your brand in multiple avenues, making it viewable to hundreds, thousands, or even millions of people. Posting catchy subject lines on your Facebook and Twitter pages will draw potential consumers that are drawn by your original content, and they might even consider doing business with you.
Sharing content doesn’t just end with sharing your own content. You should be an avid social media participant and start sharing content from other leaders in your industry as well. It shows that you are always up-to-date on the latest news in your industry, and that you are generous enough to share that knowledge with others as well.